Service Offering

Empowering Non-Profits with Scalable, Data-Driven Solutions

Unlock the full potential of your donor base with our strategic, data-backed approach. From diagnostics to execution, we provide end-to-end solutions that enhance fundraising performance.

Our Scalable
Approach

Data
Diagnostics

Data Management & Analysis

Data-Driven Fundraising Strategy

Data-Driven Fundraising Execution

Measurement & Performance Management

Our Scalable Approach

We understand that every nonprofit operates differently, which is why our approach is designed to be flexible, data-driven, and scalable. Whether you’re a small organization looking to refine your donor engagement or a large nonprofit aiming for optimized fundraising, our solutions adapt to your needs.

Tailored – We create customized data strategies and solutions that align with your fundraising objectives to ensure long-term success.
Seamless – From data hygiene to integration and execution we ensure a smooth transition with minimal disruption to your ongoing efforts.
Growth Oriented – Our solutions evolve as your organizational needs expand to deliver ongoing performance enhancement.

By leveraging deep insights and strategic data utilization, we help non-profits unlock donor potential, optimize engagement, and drive lasting impact.

Data Diagnostics

The first step in improving your donor base performance is understanding where you are now.
Starting with our simple self-serve tool to establish where you are now against data management and analysis best practices. Then an analysis of your data hygiene and finally a comprehensive data audit to identify your biggest opportunities to improve donor, engagement, loyalty and revenues.

DONOR DATA PERFORMANCE INDEX – A self-serve set of 29 rapid-fire questions designed to assess your current data management and analysis effectiveness.
DONOR DATA HYGIENE ANALYSIS – A fulsome analysis to determine the hygiene and accuracy of your core donor data.
FUNDRAISING AND DONOR DATA AUDIT – A comprehensive analysis to pinpoint areas of improvement across data quality, systems integration, analysis, reporting, and management processes.
Benefits Delivered
- Identified and prioritized gaps in data management and analysis processes.
- Provided actionable opportunities to quickly improve fundraising performance based on those insights.

Data Management & Analysis

Whatever CRM tool you may using, it likely lacks line of sight into your full marketing and fundraising funnel activities and the fundamental data architecture needed to power actionable data analysis. We fill these gaps by designing a robust data architecture to consolidate your data, creating a 360° view of each donor that supports multi-channel, personalized fundraising and donor communications.

DATA HYGIENE & ACCURACY – Ensuring data is clean, consistent, and reliable is critical for effective analysis and reporting, reducing errors and improving insights.
INTEGRATED DATA ARCHITECTURE – A centralized data structure that enables seamless access and sharing of information across departments, enhancing collaboration and decision-making
ANALYTICS AND REPORTING FRAMEWORK – Implement a robust framework that includes full-funnel KPls, donor health indicators, and predictive analytics to guide strategic decisions.
Benefits Delivered
- Gain a 360° view of donors to improve targeting and better understand donor behavior and preferences.
- Use these insights to enhance fundraising effectiveness and efficiency, ultimately boosting revenue potential.

Data-Driven Fundraising Strategies

Many fundraising teams face demands to grow their revenue without the database management and analysis capacity to identify opportunities within their own donor base to drive growth. We deliver expertise in both data management and analysis to build data-driven fundraising strategies that driver revenue and donor growth.

The Picket Fence Strategy – A simple and effective approach to building the most valuable donor base possible.
Integrated Marketing & Fundraising Funnels – Custom-built from the bottom-up for your organization with KPIs at every level to maximize fundraising performance and donor value.
Donor Lifecycle & Stewardship Plans – Cradle-to-grave framework and plans to keep donors engaged at all life stages, maximizing every donor’s loyalty and value.
Fundraising Budget Development – Implement data-informed budget allocations to optimize resource use and maximize fundraising outcomes.
Benefits Delivered
- Solid foundation for sustainable fundraising revenue and donor value growth.
- Best-in-class donor experience, satisfaction and loyalty.
- Budget framework to optimize your organization’s marketing and fundraising investment.

Data-Driven Fundraising Execution

Fundraising campaigns have become complex multi-channel projects in which too often there is not enough time to truly define the target audience(s), resulting in lackluster results. EMPOWER/NFP delivers real donor data insights to improve both internal and external audience selection to support multi-channel tactical execution to drive improved results.

Campaign Management –
- 1:1 campaign execution including audience selection, test and learn methodology, business rules and cadences.
- Quality Assurance, deployment and 1:1 channel deliverability reporting.
Multichannel Deployment –
- Data driven deployment across various channels such as email, social media, and direct mail for campaign outreach.
- Monitor responses in real-time to adjust strategies and maximize engagement.
Benefits Delivered
- Improved ‘test, learn, adapt’ practices to drive better fundraising performance.
- Improved integration and consistency across channels.
- Improved donor service and experience.

Measurement & Performance Management

Many fundraising teams simply lack the “in-time” information and performance insights needed to optimize their fundraising programs and donor experience. We leveraging the Analytics and Reporting Framework to provide continuous data optimization and insights to fuel effective donor engagement, enhanced operational efficiencies and empowers staff with the knowledge and resources to be most effective.

Dashboards & Reporting – Timely insights are provided through interactive dashboards, allowing teams to easily visualize data trends and performance metrics.
Regular System Performance Reviews – Scheduled reviews ensure data integrity, allowing for continuous refinement of key performance indicators (KPIs) based on observed performance
Behavioural Analysis Enhancements – Advanced analytical tools improve segmentation and forecasting, leading to more accurate predictions of donor behaviour and engagement.
Refined Strategic Insights & Recommendations – Data-driven insights enable the refinement of programs, ensuring alignment with organizational goals and enhanced impact.
Benefits Delivered
- Improved ability to make quick pivots.
- Simplified decisions re: use of next available expense dollar.
- Improved evidence supporting requests and communications to senior executive and board.

Let's Get Started

Take 15 minutes to complete the FREE Data Management Performance Index. It will give us a great head start on understanding your situation and challenges.